Digital Signage for Westend Gate

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MESO Digital Interiors GmbH
Gutleutstra├če 96
60329 Frankfurt am Main
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  • Project: Digital Signage for Westend Gate
  • Date: March 2011
  • Client: Aberdeen Asset Management
  • Contractor: Just/Burgeff Architekten
  • Location: Frankfurt am Main, Germany
  • Tasks: design and implementation of a residential information system

Just/Burgeff Architects were looking for a digital extension to the building information system of their building project Westend Gate, the revitalisation of a 1976 highrise next to the Frankfurt Fair. The brief called for refined elegance on a tight budget.

From Just/Burgeff’s charming facade details we took inspiration for the large screen and created an infowall that slowly animates the undulating wedges in a smooth motion over 5 high-res monitors.

While this nicely integrated video wall serves as the business index for this multiplex office building, a second set of screens in the same lobby functions as a general-purpose info display. Using VVVV as the engine of choice we were able to run seamless, smooth animations over the entire welcome wall from just one computer, thus significantly lowering the total cost of ownership.

A little bit of interactivity adds what we like to call the MESO-factor: Staff at the front desk have a small touch tablet at their disposal through which they can call up an individual greeting/wayfinding message for a new visitor. It’s a gesture of hospitality in a modern and unexpected feature which would not be so easy to accomplish – and not so cost-effective – with conventional digital signage tools.

Programmed in VVVV.

The MESO team: Alexander Graf, Max Wolf, Benjamin Schiek, Philipp Lorenz

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